The brief:
A new start business in the highly specialised area of risk management and insurance, Hamilton Deed needed a piece of multi purpose printed literature that not only clearly explained their proposition, but was high quality and as flexible as possible with the ability to be easily expanded in the future. As the company grew and attended their first major exhibition, grow designed and wrote the copy for a purpose built flier to attract the intermediary market and also designed and provided copy for a slick new-look website with built in content management system.

The results:
Instead of an expensive, generic brochure, a mini brochure was created which was composed of a 3-part folder and an array of loose inserts. The folder was created in miniature to make it stand out from the typical A4 and A5 offerings of competitors and allow the use of a heavier stock to convey the impression of quality. The main body of the folder provided basic copy about Hamilton Deed and generic company information. A range of inserts was then developed which gave specific details about each of the service offerings provided by Hamilton Deed. These could be slipped inside the cover as required on a ‘mix and match’ basis, depending on the client’s requirements. For the exhibition flier, Hamilton Deed gained over 100 leads, and great new, professional website which helped turn their conversations into conversions!