The brief:
This was a new and exciting route to market for an existing business. Currently providing a fully-managed holiday lettings business, there was a downturn in the marketplace caused by tough trading conditions. The credit crunch and hikes in airfares, meant a fresh approach was needed. There was already a successful direct lettings global website in place, and this idea was developed as the basis of a new offering, with a twist!

The results:
Rather than providing a homogenous site that covered the globe, the umbrella identity of Gable Holidays was formed, with sub brands that provided direct to market holiday lettings on a country by country basis. Popular with owners because each site actively promotes the destination country, and popular with holidaymakers as all the information for a great holiday is at their fingertips. The first site..www.menorcaholidaysdirect.co.uk was launched this summer and has already been a great success. More international arrivals are coming soon!